About Us

The Sassi Story

Sassi Swimwear is designed in London by Sophie Berry.

Always driven by the desire to design her own swimwear label, Sophie spent five years working in luxury lingerie and swimwear brands before realising there was a gap in the market for classic, luxury swimwear, made in Britain. 

During a fortuitous trip to Bombay, Sophie became enamoured by the sights, colours and incredible Indian beading that she saw on the sarees of Bombay's women. On returning home, her love of swimwear inspired her to create a collection of bikinis and swimsuits be-jewelled with these gorgeous colours and beading. 

Sassi swimsuits and bikinis are all crafted from the best Italian fabric available and made in one of the few remaining factories in Britain where high quality sewing skills still exist. The final journey for our swimwear is a trip to our luxury atelier in Bombay, where the skill of the artisans who bead Sassi Swimwear is unrivalled. 

We are proud to support the fashion revolution for fair wages and working conditions, and Sophie has personally been present at both locations during every step of production to ensure every piece is made in the traditional and most fair way. 

If you would like to find out more about our fabrics and the way our swimwear is used please contact us


Sophie Berry Designer Sassi luxury swimwear

Sophie at work with our British factory

Our Swing Tags

We are rather proud of our swing tags, they hold a secret...Once you have purchased your Sassi swimsuit or bikini, don't throw your tag away! Each label can be planted in a small pot and will burst into life as beautiful wild flowers within weeks. 

Just our little way of giving back to The Earth. 


 Our miraculous "Wild flower" swing tags


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