Meet the Designer

Sassy Berry

Sassi Swimwear is designed in London by Sophie Berry. In our first blog post, we reveal the designer behind the swimwear.

About me

 I'm 27 years old and live with my partner in leafy North London. My dream is to move to Brighton so I can walk along the beach and watch the waves every evening. 

My style...

I'd describe myself as a girlie dresser with a "sassy" side. 

I've tried to bring this though with Sassi's designs - luxury swimwear that is infused with colour so that each design becomes a work of art in itself. Sassi swimwear's bespoke, handmade nature not only adds to their glamour, but also makes each bikini or swimsuit one-of-a-kind. It is most definitely swimwear to be seen in!

Sassi Swimwear Daisy Black Multi Beaded Bikini

Behind the scenes: our Daisy bikini

My alarm goes off...

At 6.45am. My partner is a doctor who has an intense work schedule so we're both up early. I think I work better in the morning anyway (once I can wake myself up!) as my best ideas often come to me in dreams. 

My typical day...

The most wonderful thing about running your own business is every day brings a new adventure. Recently I've been meeting bloggers to discuss collaborations, visiting our wonderful factories in Britain and Bombay and doing personal fittings with our customers at their home. If I'm designing I'll have a Spotify 90s R'n'B playlist on full blast in the background. 

I started my own business because...

I was inspired by my parents who are two of the most passionate and hard-working people I know. They've had their own bespoke furniture design business, Berrydesign, since 1999 so I've grown up with the entrepreneur bug.

After working as a Buying Manager then Production Manager for Agent Provocateur and Mimi Holliday, gaining masses of experience and a zest for beautifully fitting designs, I decided it was time to start Sassi and pursue my dreams. 

The worst part of my job...

Starting Sassi has been no easy feat. I've made mistakes, sometimes expensive ones, but I've been lucky to work with the most fantastically skilled people in the business who have been unfaltering with their advice. 

The best part of my job...

Without a doubt travelling, working with my brilliant factories and seeing a design come to life. While we were making the first collection at our factory in Britain we had Radio 2 on full blast and were singing along at the top of our voices - Tom Jones was a particular hit!


hand beaded luxury swimwear

Hand-beading our Bluebell swimsuit


Next steps...

Sassi will soon be launching a bespoke 'design your own' swimwear collection so you can literally design the bikini or swimsuit of your dreams. We're really excited to get it started and know it will be the perfect gift for brides, honeymoons or special birthdays. 

How I unwind...

I have been trying to get into Italian cinema and books again. I studied Italian at University and lived in Bologna for 1 year. I chose Bologna specifically because it was the only place in the world you can do a 6 month diploma in swimwear & lingerie design. We have a rather special trip to Italy planned next year so I want to brush up my conversation skills so that I can sell Sassi to the glamorous ladies of Amalfi.


  • 8/30/22




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