News — Swimwear

We know exactly how difficult shopping for the perfect swimwear can be. It is a very personal experience and can be unpleasant if you are not treated in the right way. To help make this occasion more enjoyable, we asked you for your most pressing swimwear dilemmas and have given our tips below. "I hate changing rooms. They're always too small and badly lit so I feel pasty. It always feels like a really stressful experience." We recommend always trying on new swimwear in the comfort of your own home. By all means you can visit your favourite shop to really feel the...

Swimwear did not become fashionable until the 20th Century. According to Wikipedia, during the 18th Century swimming was regarded as "of doubtful morality" and you had to plead health reasons if you fancied a dip!  The length of women's swimwear was strictly regulated in 1920s - beach patrol! Modesty was of the utmost importance with early swimwear designs, and Victorian women were forced to change into their cumbersome "bathing dresses" in a bathing machine - essentially a beach hut on wheels.  It wasn't just women who had to cover up in the early 1900s! By the 1920s women were able...