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Last weekend we held a little party to toast the launch of Sassi Swimwear. The event took place in a beautiful church hall in West London.  Sassi's founder, Sophie wore one of her own designs - our Marigold one-piece - under a chic black jumpsuit. A very easy look to emulate on nights out in the Riviera for effortless glamour.   We ate the most delicious cupcakes from EatnMess, each decorated with a different Sassi design from our Brighton photoshoot, and sipped Italian bubbles in homage to our sublime Italian fabric that we use double-lined on every bikini and swimsuit.  Guests were able to browse the...

Can you guess where our photoshoot was taken? The biggest clue can be found in our photo of Jasmine. Still haven’t guessed it … it was in bohemian Brighton! We were passionate about having our photoshoot in a quintessential British seaside location in Britain and Brighton of course ticked all the boxes.  Brighton is a wonderfully exotic place where the influence of India's history is central to its culture - most notably the landmark Brighton Pavilion. It is an iconic British seaside town, but it is its vibrant Indian designs that make it so perfectly Sassi. Sophie planned her first shots at the “Birdcage” Bandstand,...

The aim of Sassi's Secrets is to share the unique stories and design twists that make our bikinis and swimsuits unlike any other.This week we are giving you an exclusive sneak peek at the inspiration and craftsmanship behind our signature Lily Swimsuit.  Lily was Sophie's first ever swimwear design - originally conceived as a gift for a friend two years ago. She wanted to design a swimsuit supportive enough to sculpt your figure and elegant enough that it could be worn from beach to bar. The decorative beaded pattern was designed to hang as a gorgeous, colourful necklace so you wouldn't need any...

Sassi Swimwear is designed in London by Sophie Berry. In our first blog post, we reveal the designer behind the swimwear.